BANGKOK, 15 June, 2010 — Eight leading fashion brands from Europe and the
United States have signed 23 memoranda of understanding (MOU) with Southeast
Asian suppliers at an inaugural textile and apparel industry event in
Singapore, June 3-4.
High-level sourcing personnel from AVON Products, Debenhams, Guess?, MANGO, M&S;
(Marks & Spencer), Max Mara, Polo Ralph Lauren, and VF Corporation participated
in the one-to-one meetings format. The brands collectively account for more
than US$32 billion in global retail sales.
They met with the owners and senior executives of 14 “virtual vertical 
factories” (VVFs), which are partnerships between textile mills and garment 
factories based in the Association of Southeast Asian Nations (ASEAN) region.
As members of the Source ASEAN Full Service Alliance (SAFSA), the VVF 
partnerships aim to set new international standards for production quality, 
speed-to-market, and value-added services.
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